American Crew Forming Cream (85g) joins our Gels & Waxes collection. Gels, pastes, clays and creams give shape and hold, each with its own finish — from glossy to fully matte.
At a glance
- Brand: American Crew
- Product: Forming Cream
- Size: 85g
- Category: Styling › Gels & Waxes
Good to know
- Emulsify between the palms first.
- Start small — build up rather than overload.
- Clays and pastes usually work best on dry hair, gels on damp hair.


















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